Mobile commerce is an inevitable reality considering the smartphone penetration in the market today. Web access through mobile traffic will exceed the desktop traffic in less than a year from now. When that is how fast the mobile market is growing, mobile commerce is definitely a channel to tap into for retailers. What better way to get headway into that channel than considering responsive design for your e-commerce site. What more, the responsive design gives a headway to tap the tablet market also without any extra effort.To answer the question of whether a responsive design based e-commerce site is the need of the hour, it is a yes and a no. Not having one is not a show stopper yet. But having one can significantly boost sales. Here are four good reasons why you should consider Responsive design right away.Amazon: A Billion $ in sales through m-commerce.Amazon is a good representative of anything e-commerce. They reported a Billion dollar sales in m-commerce alone last year which is definitely a strong indicator of the rising trend of mobile commerce. The mobile trend was once limited to casual browsing. Now we see that translating to serious business transactions. With PayPal and other payment gateways optimizing their services for mobile, this is the right time to have a jump-start in that direction.Mobile research of products while watching TVOne of the most known ways among consumers to research products while watching TV is by browsing on the phone or a tablet. If you have a m-commerce powered site, this can translate to immediate business. Else, there is a huge a lag between the time the consumer views the ad and remembers to view your site to actually review the product. This lag can actually result in a lost sale. With a responsive design, you will be offering a seamless experience for your customers to browse your product catalogs and make a buy as well.40% of people access Facebook from their phones Facebook is one of the biggest ad channels for e-commerce. Every retailer is spending huge bucks on Facebook ads to reach prospective customers. When so much resource is pumped into that channel and 40% of the traffic accesses the channel through mobile, it is only wise to make an investment into making the site optimal for mobile and other devices.Mobile commerce predicted to grow at 39% every yearMobile commerce is predicted to grow at at-least 39% year on year till 2016. What this means for retailers is that, just by having a mobile site, they boost their sales. One may even argue that by lacking a mobile site, retailers may lose business. 39% is a significant number that can’t be ignored. There are more smartphones sold in a day in the US than there are babies born which quite explains the huge growth numbers.Building Responsive designs Though much bigger companies are looking at building native apps for their commerce sites, now, it is definitely more practical to build a site with responsive design. This strategy takes care of various devices and screen sizes without the need to invest much about developer resources. Responsive designs not only cover mobiles, but also tablets and other devices that are widely used. The Information architecture and content structure has to be redone to make your design responsive. If you use any of the e-commerce platforms like Magento, you have the option of buying responsive themes off the shelf that works like a magic across devices.
What Is E-Commerce And How Does It Benefit A Customer WalletE-commerce is basically selling items online. This could be any kind of item or product; from health supplements, clothing, footwear, jewelry pieces, toys, computer accessories, electronic gadgets and so on. E-commerce sites on the other hand are online stores or shops where actual products are sold; just like having a supermarket or a department store online. E-commerce stores could be huge, selling different products at once like Amazon.com or eBay or it may be small e stores managed by small businessmen and site administrators. With e commerce, buyers are able to order directly from sellers and may even buy products all around the world using their credit cards. If you are a seller and you have not explored the advantages of using e-commerce for your business then you should check out the following benefits:E-commerce shopping sites are practical for the customerE-commerce sites allow customers to look for the products that they need even when they are at home. Customers do not need to commute, to personally hunt for bargains and to purchase products from actual stores anymore. They may even be able to buy products directly from manufacturers and save.Perfect way to showcase your products and services for customersBuying from online sites will help the customer get to know more about the products and will also help customers make a smart decision on their purchases. There are online e commerce sites that also offer reviews and comparisons of products to help customers find the best deals online.You may add reviews to help you customersThere are countless products online and customers often have a hard time looking for the best ones or the products that will suit their needs. Consumers need ways to compare products, to rate products using efficient features and to locate the best sites where to buy products as well. Reviews may be added to e commerce site products so that customers will be able to find the items that they need easily and efficiently. Reviews will help customers make excellent decisions since reviews may be professionally done or from actual customers.E commerce sites may become affiliate sites Becoming an affiliate is one way to sell products of other companies or businesses. Some e commerce sites actually are affiliate sites where customers can purchase products and being an affiliate site, there are more product information, articles, blog posts and reviews that can help customers more.E-commerce sites create smart customersShopping online will become the future of shopping because doing so is more practical and more efficient. It won’t be long that most transactions will be done online and this creates smarter customers that can make excellent decisions. Generally, a smart customer is an informed customer eventually e commerce will also create smarter products to please customers better. With e commerce becoming the point of purchase for customers, there may never be a need of an actual store in the near future!E commerce is not just for “Retailers”Although no one really knows how many companies have ecommerce sites, it’s estimated to be in the millions. These E-commerce websites are not just made up of small businesses, retailers and Mom & Pop businesses. Manufacturers, distributors and all types of wholesalers now have an ecommerce presence. More and more wholesaler and distributor businesses today make their products available to the public, offering bulk savings without having to purchase bulk quantities.So now, its easy to understand how ecommerce websites benefit the consumer.